COFCO Tianjin Showroom

One of the hardest things to accomplish in the design process is to limit design elements. It's often surprising how fast the design can get far too busy and out of control. This project by L&A Design Group is a good example of what you might do with just a couple of design elements. The two dominant elements of this architecture are the repetitive hexagons and the correlating vertical strips. Even though the pattern is fairly predictable, the design makes sense, and the luminous facade creates contrast within the elements of the building, so that the forms are more clearly defined. It's actually a very sophisticated design nestled into a very simple premise. A subtle reminder that a project has enough complexity embedded within itself without adding to it unnecessarily.