Kring is the GumHo Culture Complex designed by Unsangdong architects cooperation in Seoul, South Korea. The distinctive steel structure is based on the concept of modern architecture becoming a brand. They explain that architecture can be a tool of communication with a cultural code, in addition to simple building construction. Unsangdong established the identity of GumHo's brand of Uwoolim by harmonizing nature, life, and the city's various elements. The cylinders penetrating the space are elements of images that express dream, passion, and communication. By holding public performances, events, exhibitions and competitions, the culture complex will be like a passage for communication with GumHo customers.