On Architectural Visualization

With the development of technology, architectural visualization has been developing well gradually. In 1999, experts who participated in the competitive bidding of China national grand theatre design scheme experienced an interesting thing-Designer part didn't demonstrate the scheme with usual thick design drawings and data file, but broadcasted about 5 minutes' architectural animation or architectural walkthrough. In the walkthrough, the outline of the architecture planning and the future scene were presented vividly and visually. At that time, the words "architectural animation" seem very strange to us. The 5 minutes' promotion film is also the same strange as the field. Several yeas later, with the rapid development of domestic architecture and real estate, architectural visualizations are developing consequently.

With the continuous development of media technology, "architectural visualization" products including architectural animation and architectural rendering can be created according to clients' requirement in architectural design and urban planning field, and has been widely applied. It has become an indispensable communication tool, display window and marketing tool.